Diagnosis of Internationalization

Diagnosis of Internationalization

Last week we focused on the Value Proposition and this week we will wrap it up with an Action Plan supported by a questionnaire. 

In the scope of the Softlanding Europe, 2023 Class, over the last 6 weeks, we have been working on the Product-Market Fit with weekly deliverables focusing on PEST Analysis (Week 1);  Segmentation (Week 2): SWOT Analysis (Week 3); Marketing Mix (Week 4); Differentiation Strategy (Week 5) and Value Proposition  (Week 6). 

The decision of entering a new market brings along with it a new set of political, economic, social, technological, environmental and competitive rules.   The goal:  obtain a sustainable competitive advantage over the long term. 

From a strictly business point of view, startups need, therefore, to assess the market size, focus on hiring key team members and set up operational processes like sales operations.  Scaling customer adoption, means that your product-service solves a problem with a  “lucrative” market segmentation. 

Achieving product-market FIT means that the startup will have a differentiated  value proposition, streamlining its business model with a steady stream of sales. That involves measurement and never-ending fine-tuning, including metrics. That’s when you need to start paying attention to KPIs (Key Performance Indicators). 
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