The Venture Builder Softlanding Programme

Have you heard about The Softlanding Program of The Venture Builder?

In an increasingly interconnected world, companies are constantly seeking new avenues for growth and expansion. Internationalisation, the process of entering and operating in foreign markets, presents both opportunities and challenges.  In this blog post, we are exploring the advantages of going the “Softlanding way” as counterpoint of the Hardlanding way. 

In the startup jargon,  ‘softlanding’  refers to a carefully planned and gradual entry into a foreign market. This approach emphasises both market validation (Product Market- Fit) and cultural differences, therefore building strong relationships with local stakeholders.

Instead of rushing into a new market with preconceived notions, startups employing a softlanding approach take the time to understand the unique cultural, economic, and regulatory nuances of the target market.

The Softlanding Program is an initiative by The Venture Builder designed to support startups and companies in creating customized internationalization plans. The goal is to help companies adopt efficient expansion strategies for the Portuguese market, tailored to their specific needs.

In 2023, several startups participated in this program, with the following standing out:

1- RD2BUZZ  from Brasil – Best Startup of the Program

2- Tet4d from Chile   – Second Best Startup of the Program

3- Seenapse  from México  – Third Best Startup of the Program

If you are ready to take your business to new heights, the Softlanding Program is the ideal starting point. The program begins with a detailed analysis of your business, identifying strengths, opportunities, and potential challenges. From this analysis, we develop an internationalization plan that considers the specifics of your sector and your company’s goals.

Program Benefits:

• Company Opening;
• Market Validation;
• Market Action Plan
• Product Market-Fit;
• Sales Acceleration;
• Investment;
• Strategic Partnerships

If you want to be part of the Softlanding Program in 2024, contact us:

If your language is Portuguese, you should speak to Fernanda

If you prefer to speak in Spanish, you should speak to Marlon

You speak English? Then you should talk to Carlos