After the PESTEL analysis, it’s time to move on to market segmentation analysis. How can segmentation support your internationalization process? Market segmentation is crucial for understanding the needs of target customers and identifying market opportunities. In its execution, it requires correctly identifying segmentation criteria such as demographics, needs, interests, psychographic or behavioral data. With the…
Read more
One of the secrets to a successful internationalization process is an essential tool for understanding the market to which we are scaling our project: the PESTEL analysis. Through PESTEL analysis it is possible to understand the external environment, identifying political, economic, social, technological, environmental and legal factors that may affect the market and your startup.…
Read more
The Decision of entering a new market brings along with it the same old recipe: Positioning and Market Segmentation, Competitors, potential partners. Each new market is a new set of political, economic, social, technological, environmental and competitive rules. The goal: to build an Unique Value Proposition and therefore obtain a sustainable competitive advantage over the…
Read more
Even though globalization is the trend, the truth is that every market is different. Consumers have different needs in every corner of the world. To start your project in Europe you need to have a strategy properly aligned with the needs of the European market. Reaching your customers within the potential 500 million European consumers…
Read more
Data Protection is one of the most talked about topics in recent years. Several questions arise regarding the regulation of privacy and integrity of consumer data, making it of utmost importance that companies know the rules applied. The General Data Protection Regulation (GDPR) regulates the privacy and integrity of consumer data in the European Union,…
Read more
Btracer is a startup participating in The Venture Builder’s Softlanding Europe 2023, a tailor-made program. The startup is an agrotech of production chain traceability. The startup aims to ensure the authenticity and immutability of information about products, such as origin, manufacturer data, validity, characteristics, among others. The startup’s mission is to bring transparency to the…
Read more
GeoInovações is a startup participating in The Venture Builder’s Softlanding Europe 2023, a tailor-made program. The startup is an environtech with customized consulting in mathematical modeling for environmental solutions. The startup intends to guarantee society’s access to previously contaminated sites, allowing a better quality of air, soil, and underground and surface water, increasing people’s quality…
Read more
QTC is a startup participating in The Venture Builder’s Softlanding Europe 2023, a tailor-made program. The startup is a martech specializing in strategy and technology consulting. The startup is committed to building and implementing great ideas that empower their clients’ businesses and improve their lives through innovative business solutions. By taking advantage of technology they…
Read more
Today we would like to talk about the Portugal Tech Visa. The certification program has the main goal of helping highly qualified staff, especially from the technological area from outside the European Union, to access jobs created by Portuguese companies in an easier way. To be eligible to apply for the Tech Visa your company…
Read more
Conectgene is a startup participating in The Venture Builder’s Softlanding Europe 2023, a tailor-made program. The startup is a healthtech that performs genetic testing. The startup offers genetic testing that helps people of all ages to take care of their health on highly personalized levels. They seek to offer the latest in Health Applied Genomics…
Read more
