TESTBED for Market Validation

Are you looking for an effective way to conduct market validation? Did you know that one of the most efficient and accessible methods for achieving this is through Test Beds?

Test Beds are infrastructures dedicated to providing companies – especially SMEs and startups – with a controlled environment where they can test and experiment with new and innovative products and services. These infrastructures can be physical or virtual and allow startups to simulate real-world scenarios to validate and adjust their products before launching them to the market.

The primary goal of Test Beds is to increase the number of commercially viable product pilots, shortening the innovation cycle and reducing the risk associated with the “valley of death” – the critical stage where many startups fail by not being able to turn an innovative idea into a commercially sustainable product. To achieve this, Test Beds facilitate the transition from initial laboratory validation (Technology Readiness Level TRL 4) to the commercialisation phase (TRL 9), accelerating the innovation process and, consequently, the time to market.

Participating in a Test Bed can bring a range of benefits to startups, helping them validate their products efficiently and economically. Below are some of the key benefits:

• Technology Development and Testing: Startups have the opportunity to experiment with new digital technologies, both software and hardware, in a controlled environment. This includes demonstration and pilot facilities that allow companies to test the product before investing large amounts, helping them understand the opportunities and potential return on their investments. Additionally, the services offered include digital maturity assessment, demonstration activities, vision for digital transformation, and testing and experimentation with various technologies.
• Digital Skills: Test Beds offer tailored training programmes, workshops, boot camps, and more. These programmes help startups develop advanced digital skills that are essential for their competitiveness in the market.
• Access to Funding: Test Beds provide services that help SMEs find the best investment opportunities, both public and private. In addition to monitoring funding opportunities, these infrastructures organise matchmaking sessions with investors, provide advice on public financing, and support fundraising efforts, increasing the chances of financial success for startups.
• Strengthening the Innovation Ecosystem: Test Beds also act as intermediaries between end-users and potential providers of technological solutions. By offering a marketplace and brokerage services, they facilitate collaboration and networking among various stakeholders. This promotes knowledge and technology transfer, allowing startups to connect with strategic partners who can be crucial to their success.

At The Venture Builder, we recognise the importance of market validation for the success of any startup. That is why we have established strategic partnerships with several Test Beds in Portugal. Through these partnerships, we help startups access these infrastructures and make the most of market validation opportunities, whether to test new technologies, develop digital skills, or find investors.If you are a startup looking for market validation or wish to explore the benefits of Test Beds in Portugal, The Venture Builder can help. Let us know of your interest by registering here!