Do you have a product or service and want to enter the market with less risk and more success? Then test and experiment first on the National Test Beds Network! Portugal is facing the exciting challenge of accelerating its Digital Transition and enhancing the competitiveness of its companies through the National Test Beds Network. With…
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Under the framework of the Recovery and Resilience Program, the notice N014/C16-i02/2023 has recently been published regarding “Internationalization through E-Commerce,” as part of Component 16 – Companies 4.0, in the dimension of Digital Transition. This call aims to encourage Portuguese SMEs to explore new international markets and strengthen their presence through E-Commerce. By promoting the…
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In an increasingly interconnected world, startups are constantly seeking new avenues for growth and expansion. Internationalisation, the process of entering and operating in foreign markets, presents both opportunities and challenges. In this blog post, we are exploring the advantages of going the “Softlanding way” as counterpoint of the Hardlanding way. Softlanding has been used by…
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If you have a startup and you’re looking for investors in Europe, you must give a special attention to your Pitch-Deck. This is your main tool to capture focus from European investors and to show them that you have an unique product or service. The Venture Builder´s mission is to provide the necessary/ideal environment to…
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Last week we focused on the Value Proposition and this week we will wrap it up with an Action Plan supported by a questionnaire. In the scope of the Softlanding Europe, 2023 Class, over the last 6 weeks, we have been working on the Product-Market Fit with weekly deliverables focusing on PEST Analysis (Week 1); …
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This week, we’re going to address the importance of the Value Proposition in creating a sustainable Competitive Advantage in the medium and long term. The value proposition is the clear summary of the benefits of the product or service to be “delivered” to the customer, in order to distinguish it from the competition. Through five…
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After addressing the Marketing Mix in the previous post, we now move on to Differentiation. The Differentiation Strategy is at the basis of the formulation of long-term Competitive Advantage Theory. This approach seeks to position a company in the market in a distinctive way, thus creating a unique value proposition for its products or services…
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Following last week’s SWOT analysis that provided the foundation for the formulation of our Marketing Strategy (Strategic Marketing), this week, we will focus on operationalization – the Marketing Mix. The Marketing Mix is nothing more than an Action Plan that materializes the actions formulated by the Strategy. Traditionally, the Marketing Mix is known as the…
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As mentioned in the previous post, by segmenting the market, we are able to identify target customers and their needs, as well as highlighting the existing market opportunities. The next step is to start the Strategic Diagnosis. With the SWOT Analysis, we identify internal strengths (Strengths) and weaknesses (Weaknesses), and external opportunities (Opportunities) and threats…
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After the PESTEL analysis, it’s time to move on to market segmentation analysis. How can segmentation support your internationalization process? Market segmentation is crucial for understanding the needs of target customers and identifying market opportunities. In its execution, it requires correctly identifying segmentation criteria such as demographics, needs, interests, psychographic or behavioral data. With the…
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